MicroGenesis CADSoft Drives Infrastructure Growth in India

MicroGenesis, 2025 Rising Star Winner

MicroGenesis, India

In India’s dynamic and booming infrastructure market, one company stands out not just for its impressive results, but for the philosophy that drives it. For MicroGenesis CADSoft, the winner of Rising Star honor at the Bentley Partner Excellence Awards, success begins with a simple acronym: TEAM.

Key takeways:

  • MicroGenesis CADSoft built its growth strategy around the TEAM philosophy of trust, ethics, attitude, and motivation.
  • A dedicated Bentley sales and technical team helped the company better understand customer pain points and deliver more targeted solutions.
  • By introducing connected Bentley applications such as OpenRoads Designer, OpenFlows Water, and STAAD, MicroGenesis helped customers improve collaboration and project delivery.
  • Local workshops and customer success support are helping accelerate digital transformation across India’s infrastructure market.
Click on the image above to watch the video interview.

How MicroGenesis CADSoft Built A stronger Bentley partnership

This people-centric approach is the foundation upon which MicroGenesis CADSoft has built a 27-year history of expertise and remarkable sales growth, especially since strengthening its partnership with Bentley Systems.

 

With India’s infrastructure boom, MicroGenesis CADSoft saw a clear opportunity. The game-changing strategic decision was to create a sales and technical team fully dedicated to Bentley solutions.

 

“Building a dedicated team has been a game-changer for us,” Jacob stated. “It sends a message to our own team that we are very serious about this business, and it helps us to stay very focused.”

 

The result was immediate. The team, deeply trained in the Bentley portfolio, began to understand customer pain points on a deeper level. Instead of just selling a product, they presented precise solutions for complex challenges. The reaction from customers, according to Jacob, was often: “This is exactly what we’ve been waiting for.”

 

Jacob recalled a standout case: a client working on a major project with teams operating in silos, using different products with no collaboration. “We took a look at it and asked, ‘Why are you working like this,’” he asked.

 

MicroGenesis CADSoft introduced an integrated portfolio of Bentley solutions:  OpenRoads for the road design, OpenFlows Water for water projects, and  STAAD for structural analysis. “When they saw that all the work they were doing could be done through a Bentley solution, they started implementing it and now collaborate much better,” Jacob reported. The impact was transformative, resulting in time savings and smoother, more efficient project delivery.

The TEAM Philosophy

"We have a philosophy called the TEAM philosophy, where TEAM stands for trust, ethics, attitude, and motivation,” explained Thomas Jacob, founding director of MicroGenesis CADSoft. "That's what drives our culture and our team every single day."
Thomas Jacob

Thomas Jacob

Founding Director

MicroGenesis

Scaling infrastructure software application across India

India is a country of immense geographical diversity and varying levels of technological maturity. For MicroGenesis CADSoft, this complexity is not an obstacle, but an opportunity for a smarter approach. They know  that “one size doesn’t fit all.”

 

Kolkata, West Bengal, India

 

In regions with lower technology adoption, the team organizes local, hands-on workshops. This strategy has proven highly successful, generating new business immediately after the events and accelerating digital transformation where it is most needed.

 

The relationship with Bentley is a two-way street. MicroGenesis CADSoft relies on Bentley’s experts to enhance its events and workshops, while an internal customer success team ensures that clients not only purchase, but also adopt and extract maximum value from the software.

 

From left to right, Srikanth PP, business manager, MicroGenesis CADSoft, Thomas Jacob, founding director, MicroGenesis CADSoft, and Allan Murphy, senior vice president, Product Sales, Bentley.

 

Looking ahead, with the Indian government announcing massive projects in roads, rail, and water resources, the opportunity is gigantic. MicroGenesis’s CADSoft ambition is clear and bold. “One of the mantras we have is that for any company we partner with, we want to be the number one partner,” Jacob declared. “It may take some time, but we are going to get there. That’s the goal that drives us.”

 

This mindset, combined with the TEAM philosophy and focused execution, has not only earned MicroGenesis CADSoft a prestigious nomination, but has also positioned it as a driving force in the development of India’s infrastructure.

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